Ethnosports Culture Festival

At the Ethnosports Culture Festivals, souvenir products are designed with care for the participants of the competitions and for the guests from abroad.

In order to touch on the relationship established with tradition for the World Ethnosport Confederation, we based our design on various symbols from the products of this rich, productive and creative visual culture. In this way, the communication strategy of the institution, which was created in the face of major and radical changes in many areas, its commitment to tradition and its continuity, and its openness to innovation were emphasized.